What Can Public Diplomacy Learn from a Fighter Pilot?

Air Force Colonel John Boyd (1927-1999), “the fighter pilot who changed the art of war,” was a key military thinker in the last decades of the 20th century.  His energy-maneuverability theory revolutionized fighter tactics, and his famous “Patterns of Conflict” briefing has deeply influenced two generations of military strategists. Public Diplomacy is an instrument of…

A Tale of Metrics: Japan’s Wartime News and Propaganda

“Metrics,” “data,” “evaluation,” and “results, not outputs” have proven to be real challenges for Public Diplomacy and strategic communication.  So has demonstrating that a program, activity, or campaign “moves the needle.” Yesteryear Foreign Service Officers at U.S. Information Service posts religiously tallied “placements.” From time to time, USIA’s research office commissioned surveys. At the dawn…

head shot of Barry Zorthian

Lessons of Counterinsurgency: A Word from Barry Zorthian

During the Vietnam War, Barry Zorthian (1920-2010) was the Director of the U.S. Information Service in Saigon, and he was the prime mover in establishing the Joint United States Public Affairs Office (JUSPAO).  JUSPAO brought together the media operations of the State Department, the U.S. Information Service, USAID, the CIA, and the Military Assistance Command,…