U.S. engagement with global audiences: the state of the art

Jean Manes, Principal Deputy Coordinator for International Information Programs at the U.S. State Department, reviewed today's toolset for engagement with the foreign public (Manes shown here with Council President Adam Clayton Powell III.)  She illustrated how social media and American Centers offer the possibility of two-way communication, the perennial goal of public diplomacy.  Manes appeared at First Monday Forum, co-sponsored by the Council with the University of Southern California.

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PD commentary

Selection and commentary by PDC members and authoritative experts in the field

Quotable: Hugo Spaulding on Russia’s false narratives on ISIS

Friday, December 4th 2015

“President Vladimir Putin is actively misinforming his domestic audience and the international community about Russia’s first military intervention outside the former Soviet Union since Afghanistan,” wrote Hugo Spaulding in a detailed and informative article with many maps, “Russia’s False ISIS Narrative in Syria,” appearing on the Institute for the Study of War website on December 1, 2015.  Spaulding is a Ukraine research analyst at the Institute. “Moscow does view ISIS as a legitimate security concern, but the dissonance between Russia’s claimed objectives and its actual behavior reveals that Russia uses anti-ISIS rhetoric as a pretext to pursue its larger strategic objectives," he concluded. Here are a few bullets and the five “myths.”

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A Minister-Counselor in the State Department's Senior Foreign Service when he finished his federal career, Donald M. Bishop is a trainer, speaker, and mentor in Public Diplomacy and Communication. He also speaks on history and leadership. After serving as President of the Public Diplomacy Council, he now is a member of the Board of Directors.

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Author: Donald M. Bishop

How A GOOOAAAALLLL Can Change Everything

Thursday, December 3rd 2015

      Ecuador had a historic 2-0 soccer win over Argentina on Oct. 8 in the first-round qualifier for the 2018 World Cup.

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Tara Schoenborn is a fellow with the Public Diplomacy Council and a graduate student in American University’s International Media program. She earned her B.A. at Syracuse University’s S.I. Newhouse School of Public Communication with degrees in public relations and political science and a minor in Spanish. ...click authors name for more info

Author: Tara Schoenborn

Five Themes to Unify United States International Broadcasting

Wednesday, December 2nd 2015

I’m piling on Adam Powell’s post about the new CEO of the Broadcasting Board of Governors John Lansing, but it’s worth chronicling the five “themes” that formed the bulk of his presentation.  Their aim is to develop a unified U.S. Government broadcasting entity.  Here’s how Lansing explained them.

1.            Appeal to a global audience of young urban leaders.  That requires BBG media “to be where the audience is today and tomorrow: digital, social, and mobile".

2.            Enhance the strategic cooperation among the networks.  Lansing created a U.S International Media Coordinating Committee made of leaders of the different networks http://www.bbg.gov/broadcasters/, which meets twice a month.  The group agreed on a plan that was successfully presented to OMB.

3.            Target resources toward key spheres of influence.  He cited China, Iran, Cuba, and areas of terrorist influence.

4.            Curate more acquired content to complement the networks’ original content.

5.            Increase accountability and measure impact.  That means moving away from Reach, or audience estimates, as the principle indicator of success.

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Joe B. Johnson

Board member

 

Joe B. Johnson consults on government communication and technology after a career in the United States Foreign Service.  He is an instructor for the National Foreign Affairs Training Center, where he teaches strategic planning for public diplomacy.

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Author: Joe Johnson

BBG creates Office of Internet Freedom

Wednesday, December 2nd 2015

John Lansing, Chief Executive Officer and Director of the Broadcasting Board of Governors, said this morning BBG has created an Office of Internet Freedom to promote free and open access to online information. The new office will have an initial budget of $14 million, according to Lansing, and will have “more going forward.”

He discussed the new Internet freedom office at the quarterly public meeting this morning of the U.S. Advisory Commission on Public Diplomacy.

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Adam Clayton Powell III

Board member

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Author: Adam Powell

The Public Diplomacy Council is a nonprofit organization committed to the academic study, professional practice, and responsible advocacy of public diplomacy. Founded in 1988, the Council serves the community of public diplomacy professionals, professors and students interested in public diplomacy.

 

 

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