Tuesday, September 22nd 2015
“[T]he fact that the United States and the West are losing the battle of ideas to our enemies is not in dispute,” wrote Pete Favat and Bryan Price in a July 28, 2015, article, “The Truth Campaign and The War of Ideas,” on the website of the Combating Terrorism Center at West Point.
The article is an unusual collaboration between an advertising executive and an Army officer. Pete Favat is the North American Chief Creative Officer for Deutsch, Inc. While he worked at Arnold Worldwide he co-created the Truth campaign, one of Ad Age’s “Campaigns of the 21st Century.” Lieutenant Colonel Bryan C. Price is the Director of the Combating Terrorism Center and Academy Professor in the Department of Social Sciences of the U.S. Military Academy.
The body of the article describes how the advertising community launched the Truth campaign to discourage teenage smoking, and it suggests that the campaign offers insights that might be useful in discouraging young people from volunteering to become foreign fighters.
Tuesday, March 10th 2015
Foreign Service Officer Wren Elhai made some interesting comments about the use of Twitter in a recent article, “Twitter is a Cocktail Party, Not a Press Conference,” in the December 2014 issue of Foreign Service Journal. Those interested in the State Department policy on the use of the social media should read the commentary by Diplopundit here.
While public diplomacy officers have embraced Twitter and Facebook around the world as outreach tools, it’s time reporting officers learn to use them in our own work.
Thursday, February 26th 2015
The quarterly meeting of the U.S. Advisory Commission on Public Diplomacy was held at a site for diplomats, attended by a number of former diplomats, and focused on diplomatic issues. But the discussion that followed was undiplomatically – yet appropriately – blunt.
Russia’s leadership (as opposed to the Russian people) is “intent on disrupting the free flow of information across Eastern Europe.”
They “distort the truth… sow dissatisfaction…“ and try to “drive a wedge between” the United States and Western allies in an effort that is “aggressive, even audacious in its scope and ambition.”
Deputy Assistant Sec. of State Mark Toner, who spoke to the Commission at its public meeting at the American Foreign Service Association headquarters in Washington, said that Russia has come a long way from the old “Soviet apparatchik” days. Their propaganda then was crude, easily recognized, and just as easily dismissed. Today, however, the anti-U.S., anti-Western, anti-democracy content coming from sources such as RT, the global Russian television network, is “very sophisticated” and polished.
“Unless you can compete with it, don’t even try.”
Fortunately, we can compete with it. And here the news was more encouraging.
Tuesday, November 4th 2014
In recent months, the front pages, websites, columns, blogs, and talking heads rediscovered an old issue -- the nomination of individuals who raised funds for a Presidential campaign to be ambassadors. A few nominees were embarrassed at their Senate confirmation hearings.
This short piece is NOT about ambassadorial nominees. Rather, let me step back and discuss the naming of political appointees to senior policy positions in the Department of State.
Tuesday, June 3rd 2014
There is so much going on in the news these days that stories about the crisis in Ukraine are often hard to find in the U.S. media. But for some people, Ukraine is the top story every day.
And according to them, the news is not good.
Nenad Pejic, Interim Manager of Radio Free Europe/Radio Liberty (RFE/RL), Myroslava Gongadze, a reporter and television anchor for Voice of America’s (VOA) Ukrainian Service, and Will Stevens, director of the State Department’s Ukraine Communications Task Force, said this week that blatant propaganda has played a powerful role in Russian President Vladimir Putin’s campaign to boost his popularity at home, discredit Ukraine’s government, and justify Russia’s aggressions in the region.
Pejic, who appeared with the others in a Washington, D.C. panel discussion sponsored by the Public Diplomacy Council and the USC Center on Public Diplomacy, said Russia’s disinformation efforts have included not only a media campaign but also “a political campaign, a cultural campaign, an energy campaign (and) a military campaign….”
The result has been a flood of anti-Ukraine propaganda on television, radio, and especially in social media. Stevens said the Russians have become skilled at exploiting the computer code algorithms that online search engines use so that their propaganda can be easily seen, read, and spread.
Because of that, he warned, people who watch or read Russia’s English-language RT (formerly Russia Today) television, which can be found online worldwide as well as on cable networks in the U.S. and elsewhere, and Ruptly, an RT-related “video news agency” based in Berlin, should know that they are “100 per cent government-run (and) operated” and “totally integrated with” Russia’s propaganda operations.
And the propaganda operations are “massive,” he added.