White House

Public Diplomatists to White House: Do Better by the President's Image Abroad

Sunday, June 23rd 2013

The President's speech in Berlin has come in for criticism on many levels, but experienced public diplomatists seem to agree that this was a public diplomacy opportunity misspent.  The pictures of the President speaking behind large sheets of bulletproof rang particularly off key.

Patricia Lee Sharpe judged that the picture "doesn't make him look like a world leader to be taken seriously."  John Brown, a Council member, asked: "Glass walls?  Is that the USA message to the world?"  These are warning signs for those advancing the upcoming Africa trip.

One of the Council's most senior members and foremost expert on U.S.-German relations, Hans "Tom" N. Tuch, agreed that the visuals were terrible and offered this blog a broader and sobering assessment of the U.S.-German public diplomacy challenge that needed to be met.  Tom writes:

"The qualitative changes in attitude of Germans vis-a-vis the United States, as reflected in Alison Smale's reporting (NYTimes 6/19) appear similar to those in earlier times with similar deleterious results in our overall relationship.

"Today, Smale writes that Germans' reception of President Obama's arrival in Berlin was far more restrained than was his euphoric greeting by the German people when he spoke at the Siegesaeule in 2008. The reason for this diminution in enthusiasm include, reportedly, the president's inability to close the prison at Guatanamo Bay, continued killing by American drones and the disclosure of the extensive surveillance program of foreigners. In the 1950s many Germans, rightly or wrongly had considered the U.S. their Camelot. In the mid-1960s a significant number of young Germans turned against America for various reasons: U.S. involvement in Vietnam, the upheavals of the civil rights revolution in America, the assassination of JFK, Bobby Kennedy and Martin Luther King all contributed to a conviction that America was no longer a model society but the enemy of society. Not that the current disenchantment of the German people with President Obama need to have as negative an impact on U.S. German relations as those that affected the close relationship in the 1960s, but one might note the parallels and be concerned."

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Joe B. Johnson

Board member

 

Joe B. Johnson consults on government communication and technology after a career in the United States Foreign Service.  He is an instructor for the National Foreign Affairs Training Center, where he teaches strategic planning for public diplomacy.

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Author: Joe Johnson

November 22

Tuesday, November 22nd 2011

The date will always stick in my mind for the assassination of John F. Kennedy, who made perhaps the strongest impact on America's image of any president in the 20th Century.  Council Member Leonard Baldyga has found on the Web the U.S. Information Agency's film Years of Lightening/Day of Drums, which the Congress excepted from the Smith-Mundt Act provisions for viewing in the United States.  Always worth a look, and especially on this day.

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Joe B. Johnson

Board member

 

Joe B. Johnson consults on government communication and technology after a career in the United States Foreign Service.  He is an instructor for the National Foreign Affairs Training Center, where he teaches strategic planning for public diplomacy.

...click authors name for more info

Author: Joe Johnson

Defining Voice of America

Friday, July 8th 2011

Voice of America is:

A. A tool of American public diplomacy.
B. An editorially independent news organization.
C. A strategic asset.
D. All of the above.

You may be surprised to hear that these descriptions are controversial, and even hotly debated. But I think the right answer is D, and I’ll explain why.

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David S. Jackson

David Jackson is a veteran journalist and former U.S. government official with extensive multimedia communications experience in domestic and international markets.

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Author: David S Jackson

Cybersecurity and Freedom to Connect -- a New Global Topic

Sunday, May 22nd 2011

Did you notice that the Administration’s cyber security strategy released last week was not framed as protection of national infrastructure?  That’s what I thought cybersecurity was all about.

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One person has commented on this article so far

Joe B. Johnson

Board member

 

Joe B. Johnson consults on government communication and technology after a career in the United States Foreign Service.  He is an instructor for the National Foreign Affairs Training Center, where he teaches strategic planning for public diplomacy.

...click authors name for more info

Author: Joe Johnson

White House Changes Include Communication

Saturday, January 29th 2011

Yesterday's Politico Playbook reported that the newly announced press secretary, Jay Carney, will answer to Dan Pfeiffer, President Obama's communications director.  Carney will be more visible to the public, appearing daily on TV, but Pfeiffer (who will report up to newly-arrived David Plouffe) may matter more for the Administration's success.

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One person has commented on this article so far

Joe B. Johnson

Board member

 

Joe B. Johnson consults on government communication and technology after a career in the United States Foreign Service.  He is an instructor for the National Foreign Affairs Training Center, where he teaches strategic planning for public diplomacy.

...click authors name for more info

Author: Joe Johnson

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