U.S. Public Diplomacy’s 70-year Track Record
General Dwight D. Eisenhower, also 34th President of the United States. Credit: Truman Library.
The same day that General Dwight Eisenhower issued his famous Order of the Day for the Normandy landings, he also distributed another letter to Allied soldiers on “Conduct of Troops in Liberated Countries.” It aimed for “mutual understanding and respect,” themes that President Eisenhower would often use in the White House.
Here are the significant paragraphs.
Before embarking on this operation, I have a personal message for you as to your own individual responsibility, in relation to the inhabitants of our Allied countries.
As a representative of this country, you will be welcomed with deep gratitude by the liberated peoples, who for years have longed for this deliverance. It is of the utmost importance that this feeling of friendliness and goodwill be in no way impaired by careless or indifferent behavior on your part. By a courteous and considerate demeanor, you can on the other hand do much to strengthen that feeling.
The inhabitants of Nazi-occupied Europe have suffered great privations, and you will find that many of them lack even the barest necessities. You, on the other hand, have been, and will continue to be, provided adequate food, clothing, and other necessities. You must not deplete the already meager local stocks of food and other supplies by indiscriminate buying, thereby fostering the “Black Market,” which can only increase the hardship of the inhabitants.
The rights of individuals, as to their persons and property, must be scrupulously respected, as though in your own country. You must remember, always, that these people are our friends and Allies.
I urge each of you to bear constantly in mind that by your actions not only you as an individual, but your country as well, will be judged. By establishing a relationship with the liberated peoples, based on mutual understanding and respect, we shall enlist their wholehearted assistance in the defeat of our common enemy. Thus shall we lay the foundations for a lasting peace, without which our great effort will have been in vain.
Donald M. Bishop is the Bren Chair of Strategic Communications in the Brute Krulak Center for Innovation and Creativity at Marine Corps University in Quantico, Virginia. Mr. Bishop served as a Foreign Service Officer – first in the U.S. Information Agency and then in the Department of State – for 31 years.
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