Building Trust: the Ultimate Challenge in an Age of Global Media Voices, Sounds and Images

“Words matter!” That phrase was the theme of a wide-ranging survey by a senior official of the U.S. Agency for Global Media (the USAGM) of the challenges confronting Western broadcasters today. Dr. Haroon K. Ullah, chief strategy officer of the newly-renamed agency known since 1994 as the Broadcasting Board of Governors, was the principal speaker at…