World War II and the Aims of Broadcasting

During World War II, the Foreign Broadcast Intelligence Service (FBIS) monitored broadcasts from around the world, providing valuable intelligence on conditions in other nations for U.S. national leaders. Organizationally, FBIS was part of the Federal Communications Commission. The founding president of Bennington College, Robert Devore Leigh (1890-1961), left the academy to direct FBIS through 1944.…

PDC: New Members Welcome

The Public Diplomacy Council has taken on some outstanding new members over the last few months. As the national organization dedicated to the advancement of the public diplomacy profession, we believe that effective public diplomacy is indispensable to successful national security. For that reason, the Council promotes improved professional practice, academic study of the field,…

The Hard Case for Soft Power: Four D.C. Roundtables Reflect Challenges and Impact

What is U.S. “soft power” in a digital world? A key facet is the ability to form international friendships, person-to-person and organization-to-organization, in the 21st century. This enhances, in a very human way, “hard power,” the ability to affect militarily the fate of societies and nations around the globe. Here in Washington, soft power advocates…

A Tale of Metrics: Japan’s Wartime News and Propaganda

“Metrics,” “data,” “evaluation,” and “results, not outputs” have proven to be real challenges for Public Diplomacy and strategic communication.  So has demonstrating that a program, activity, or campaign “moves the needle.” Yesteryear Foreign Service Officers at U.S. Information Service posts religiously tallied “placements.” From time to time, USIA’s research office commissioned surveys. At the dawn…