As a former public diplomacy officer, I approach the concept of place branding skeptically. Trying to brand the United States is futile — especially in our political environment. Yet a recent article in Public Diplomacy magazine opened new perspectives on the topic. Darius Udrys, Ph.D., was the founding director of Go Vilnius – an agency…
There is room for optimism that Congress will reject the Administration’s proposed deep cuts to exchanges programs and to public diplomacy in general. However, if you want to defend these programs, now is the time to speak out. Through our member Sherry Mueller, the Public Diplomacy Council joined major PD advocacy organizations to sponsor “Making…
By: Amb. (ret.) William A. Rugh There is an unwritten code of conduct among American diplomats that says they should never say anything that is untrue or inaccurate. They are not required to say everything they know because they must also keep secrets. But it is central to their mission to be truthful—not as a…
The White House announced that it would nominate Irvin Steven Goldstein of New York to be the “Under Secretary for Public Diplomacy, Department of State.” This is not the last word. Further consultations and a congressional hearing will take place before the nominee starts work. Nonetheless, it’s worth noting that Goldstein appears to be the first under…
A proposal to reorganize the Department of State is due later this month. Secretary Rex Tillerson called for it, and teams in State and USAID have been working on the “redesign.” How this will affect public diplomacy is not known; PD is not one of the primary topics singled out for attention after a consultancy’s…
By Alan Heil Four years ago, a school in a sparsely populated South Carolina county had a dream: “Why not build an on-line bridge via the Internet, so elementary school kids could embark on a common learning experience with their contemporaries in a sister school in Kenya?” That was the start, in Allendale County, of…
By Joe B. Johnson Bruce Wharton, the first Under Secretary for Public Diplomacy from the ranks of the career Foreign Service, has retired. Wharton has provided stellar leadership and set a fine example for public diplomacy employees since his appointment last December. No successor has been announced. Nothing indicates that Ambassador Wharton’s departure is anything other than…
By Alan Heil A SHORTWAVE CHRYSALIS TO A MULTIMEDIA BUTTERFLY: U.S. INTERNATIONAL BROADCASTING THEN AND NOW Last Monday was indeed a memorable day for historians of our nation’s publicly-funded international broadcasters. In the 20th century, these scholars were challenged to understand hot and Cold Wars, and convey what they learned, largely on shortwave radio. Now they…
By Alan Heil To those who follow and admire America’s five government-funded international broadcasting networks, June 14, 2017 — Flag Day in the U.S. — will be long remembered as an extraordinary and unique memorial celebration. On that day, the Broadcasting Board of Governors held a bimonthly meeting. The largely unrecognized danger its reporters face…
VOA’s alleged mishandling of a Chinese insider’s interview shouldn’t overshadow the important work done by it and the other U.S. government-sponsored broadcasters. See my latest commentary in The American Interest: The Voice of America (VOA) celebrated its 75th anniversary in March, but it didn’t have much time to savor its diamond jubilee. Just a month later,…