The role of public diplomacy in statecraft; professional ethics; organizational principles; arguments for using public diplomacy

Evolution of Public Diplomacy One Mutation at a Time

Last week offered two glimpses of U.S. public diplomacy’s gradual evolution. The State Department received confirmation that a merger between two of its three public diplomacy bureaus will move ahead.  International Information Programs and the Public Affairs bureau will become the Bureau of Global Public Affairs. A less visible but deeper change went public Thursday,…

PDC: New Members Welcome

The Public Diplomacy Council has taken on some outstanding new members over the last few months. As the national organization dedicated to the advancement of the public diplomacy profession, we believe that effective public diplomacy is indispensable to successful national security. For that reason, the Council promotes improved professional practice, academic study of the field,…

The Hard Case for Soft Power: Four D.C. Roundtables Reflect Challenges and Impact

What is U.S. “soft power” in a digital world? A key facet is the ability to form international friendships, person-to-person and organization-to-organization, in the 21st century. This enhances, in a very human way, “hard power,” the ability to affect militarily the fate of societies and nations around the globe. Here in Washington, soft power advocates…