“Metrics,” “data,” “evaluation,” and “results, not outputs” have proven to be real challenges for Public Diplomacy and strategic communication. So has demonstrating that a program, activity, or campaign “moves the needle.” Yesteryear Foreign Service Officers at U.S. Information Service posts religiously tallied “placements.” From time to time, USIA’s research office commissioned surveys. At the dawn…
In an essay entitled “The Middle East: Regional Disorder,” Columbia University Professor Lawrence G. Potter warns of the impact on global security of catastrophic developments in that troubled region. It’s a prime reason for U.S. and international public diplomacy, in all its forms. Writing in the 2019 edition of the Foreign Policy Association’s annual Great…
“One Individual, One Community at a Time” Imagine an American non-profit, non-partisan organization that reaches out to improve lives in cities, towns and villages around the globe. President Dwight Eisenhower first had that dream in 1956. It has now enhanced mutual respect and understanding through worldwide exchanges for more than seven decades. Roger-Mark De Souza,…
Former U.S. ambassador to Saudi Arabia James B. Smith – he served in Riyadh from 2009 to 2013 — was interviewed by Checkpoints, the alumni magazine of the U.S. Air Force Academy, his alma mater. The interview was conducted long before the current debate – occasioned by the killing of journalist Jamal Khashoggi — over…
Two years ago this week, Mexican-U.S. relations took a deep dive, when Mexico’s former President Enrique Pena Nieto cancelled a meeting in Washington with incoming President Donald Trump during Mr. Trump’s first week in office. The dispute centered on Mr. Trump’s insistence that Mexico pay for construction of a planned wall along unfinished sections of…
It was October 15. 2015. The Broadcasting Board of Governors, recently renamed the U.S. Agency for Global Media, heard some sound advice about the power of the five taxpayer-funded multimedia networks it leads. “To state the obvious,” guest speaker Adam Clayton Powell III told the Board, “not everything is true, some things are provably false.…
Sometimes old speeches help shine light on current issues. From twenty years ago, here are some words for today’s Public Diplomacy. On October 4, 1999, a few days after the U.S. Information Agency became part of the Department of State, Representative Christopher H. Smith of New Jersey entered remarks on Public Diplomacy in the Congressional…
Public Diplomacy officers in the Foreign Service meet many educators – from Ministers of Education and Presidents or Vice-Chancellors of major universities, down to deans, principals, professors teaching courses relating to the U.S., and English teachers. During my career, I had countless telephone calls like this one: Educator: “Mr. Bishop, it was wonderful meeting you…
If you participate in social media, you are being spun. And that’s a problem for government communicators, especially in public diplomacy. LikeWar: The Weaponization of Social Media, published just two months ago, has been termed by Amazon Press as “the best book of 2018”. The book’s co-authors, noted scholars of 21st century new media Peter W.…
Joe B. Johnson consults on government communication and technology after a career in the United States Foreign Service. He is an instructor for the National Foreign Affairs Training Center, where he teaches strategic planning for public diplomacy. Read More