A Tale of Metrics: Japan’s Wartime News and Propaganda

“Metrics,” “data,” “evaluation,” and “results, not outputs” have proven to be real challenges for Public Diplomacy and strategic communication.  So has demonstrating that a program, activity, or campaign “moves the needle.” Yesteryear Foreign Service Officers at U.S. Information Service posts religiously tallied “placements.” From time to time, USIA’s research office commissioned surveys. At the dawn…

President Nieto and Donald Trump sitting

Building on the U.S. Partnership with Mexico: an Expert’s Analysis

Two years ago this week, Mexican-U.S. relations took a deep dive, when Mexico’s former President Enrique Pena Nieto cancelled a meeting in Washington with incoming President Donald Trump during Mr. Trump’s first week in office. The dispute centered on Mr. Trump’s insistence that Mexico pay for construction of a planned wall along unfinished sections of…

Public Diplomacy: Truth-Power in a Digital Age

It was October 15. 2015. The Broadcasting Board of Governors, recently renamed the U.S. Agency for Global Media, heard some sound advice about the power of the five taxpayer-funded multimedia networks it leads. “To state the obvious,” guest speaker Adam Clayton Powell III told the Board, “not everything is true, some things are provably false.…

head shot of Barry Zorthian

Lessons of Counterinsurgency: A Word from Barry Zorthian

During the Vietnam War, Barry Zorthian (1920-2010) was the Director of the U.S. Information Service in Saigon, and he was the prime mover in establishing the Joint United States Public Affairs Office (JUSPAO).  JUSPAO brought together the media operations of the State Department, the U.S. Information Service, USAID, the CIA, and the Military Assistance Command,…