The people involved in carrying out public diplomacy around the world

head shot of Barry Zorthian

Lessons of Counterinsurgency: A Word from Barry Zorthian

During the Vietnam War, Barry Zorthian (1920-2010) was the Director of the U.S. Information Service in Saigon, and he was the prime mover in establishing the Joint United States Public Affairs Office (JUSPAO).  JUSPAO brought together the media operations of the State Department, the U.S. Information Service, USAID, the CIA, and the Military Assistance Command,…

Two sets of hands point out things on a map

Making Nature Accessible to All

The State Department brought John Matel out of retirement to manage public diplomacy activities in São Paulo for 42 days in August and September, 2018, as “while actually employed.” Before his retirement from the Foreign Service he was Country Public Affairs Officer for Brazil from 2011 to 2014.  It was gratifying to meet Jeremy Buzzell,…

President Dwight D. Eisenhower meeting with Secretary of State John Foster Dulles at the White House.

1957: Eisenhower, Dulles and merging USIA back into State, or Not

On Friday morning, January 18, 1957, Arthur Larson gave a lengthy and wide-ranging presentation on the United States Information Agency to President Eisenhower’s cabinet. After 22 months as under secretary at the Labor Department, and now one month as USIA Director, Larson used charts, maps, and film clips to describe the barely four-year-old agency. The nearly three dozen attendees…

A group of teen boys dressed in blue baseball uniforms

Reaching Youth

The State Department brought John Matel out of retirement to manage public diplomacy activities in São Paulo for 42 days in August and September, 2018, as “while actually employed.” Before his retirement from the Foreign Service he was Country Public Affairs Officer for Brazil from 2011 to 2014.  Reaching Youth Brazil’s flagship youth exchange is…