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Tag Archives: place_branding

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Vilnius – Case Study in Place Branding

Advocacy, Other OrganizationsBy JBJohnsonOctober 25, 2017

  As a former public diplomacy officer, I approach the concept of place branding skeptically.  Trying to brand the United States is futile — especially in our political environment. Yet a recent article in Public Diplomacy magazine opened new perspectives on the topic. Darius Udrys, Ph.D., was the founding director of Go Vilnius – an agency…

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