People, Values and U.S. International Leadership

Our People and Our Values Are the Core of U.S. International Leadership A Statement by PDC and PDAA Boards of Directors October 31, 2019   As Board members of the Public Diplomacy Council and the Public Diplomacy Association of America, non-partisan organizations of professionals committed to U.S. global leadership, we support all public servants who…

U.S. Public Diplomacy losing to Public Affairs?

That will be the question tomorrow when the senior public diplomacy official, Michelle Giuda, appears before the Advisory Commission for Public Diplomacy to discuss the ongoing merger of two bureaus under her aegis. The Council is co-hosting this event with the Advisory Commission at at George Washington University Elliott School’s Lindner Family Commons, 1957 E…

Evolution of Public Diplomacy One Mutation at a Time

Last week offered two glimpses of U.S. public diplomacy’s gradual evolution. The State Department received confirmation that a merger between two of its three public diplomacy bureaus will move ahead.  International Information Programs and the Public Affairs bureau will become the Bureau of Global Public Affairs. A less visible but deeper change went public Thursday,…

Soft Power and Hard Targets

Occasionally I co-lead a strategy workshop for State Department practitioners of public diplomacy.  Each participant brings a topic and develops it into a public diplomacy campaign over five days; it’s learning by doing. The hardest thing for our students – both Foreign Service Officers and locally-hired staffers – is to define a clear objective and…